Product Marketing Manager
Remote
Full Time
Entry Level
Reports To: SVP of Marketing
Position Overview:
We are seeking a dynamic and detail-oriented Product Marketing Manager to join our marketing team at Alex and Ani. This role is pivotal in bringing our unique jewelry features and benefits to life across all platforms. The ideal candidate will have a passion for storytelling, a keen eye for product detail, and the ability to work collaboratively across various teams, including merchandising, design, and website development.
Key Responsibilities:
Qualifications:
Why Join Us?
At Alex and Ani, we are passionate about creating beautiful jewelry that tells a story. As a member of our marketing team, you will have the opportunity to shape how our products are presented to the world and make a significant impact on our brand's success. If you are a creative thinker with a strategic mindset and love working with products, we want to hear from you!
To Apply:
Please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role.
We look forward to your application!
Position Overview:
We are seeking a dynamic and detail-oriented Product Marketing Manager to join our marketing team at Alex and Ani. This role is pivotal in bringing our unique jewelry features and benefits to life across all platforms. The ideal candidate will have a passion for storytelling, a keen eye for product detail, and the ability to work collaboratively across various teams, including merchandising, design, and website development.
Key Responsibilities:
- Product Launch Management: Oversee the launch of hundreds of new items, managing timelines and deliverables. Handle large quantities of work while maintaining attention to detail. Own go-to-market and commercial calendar execution of launches.
- Product Storytelling: Develop and articulate compelling narratives for each product that highlight their unique features and benefits. Ensure that these stories resonate with our target audience and are consistent across all marketing channels.
- Cross-Functional Collaboration: Work closely with creative, merchandising, and website teams to ensure that product marketing initiatives are executed flawlessly. Communicate effectively to align goals and strategies across departments.
- Marketing Execution: Ensure that product marketing appears beautifully and compellingly at every touchpoint, including the website, wholesale accounts, and various marketing channels (email, social media, etc.). Liaise with channel owners and brief creative to develop assets for product launches.
- Market Analysis: Identify similarities and differences in products to create targeted marketing strategies. Use insights to optimize product positioning and messaging.
- Performance Tracking: Monitor and analyze the performance of product marketing efforts, adjusting strategies as needed to achieve business objectives. Collaborate with marketing team to analyze marketing performance metrics and provide insights for continuous improvement.
- Market Research: Conduct research on customer preferences, market trends, and competitor activities to inform marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in product marketing, preferably within e-commerce or retail environments.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with a knack for cross-functional collaboration.
- A keen eye for design and aesthetics, with an understanding of what makes products exciting.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Proven ability to build relationships and effectively navigate remote work environments.
Why Join Us?
At Alex and Ani, we are passionate about creating beautiful jewelry that tells a story. As a member of our marketing team, you will have the opportunity to shape how our products are presented to the world and make a significant impact on our brand's success. If you are a creative thinker with a strategic mindset and love working with products, we want to hear from you!
To Apply:
Please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role.
We look forward to your application!
Apply for this position
Required*